Last Updated: November 2025
Backstage Authority (Pty) Ltd
1. Introduction
Backstage Authority (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and disclose personal information in compliance with the Protection of Personal Information Act (POPIA) of South Africa.
By using our website or purchasing our products, you agree to the practices described in this Policy.
2. Information We Collect
We collect and process personal information that is necessary to provide our services and operate our e-commerce platform effectively. This may include:
Personal details: name, contact number, email address, and delivery address.
Account information: login credentials (if you create an account).
Payment details: processed securely via our payment service providers (we do not store card details).
Order and transaction history.
Website data: cookies, device information, and browsing analytics for performance and marketing purposes.
3. How We Use Your Information
We use your personal information to:
Process and deliver orders.
Communicate about orders, promotions, and updates.
Improve our website, products, and user experience.
Comply with legal and accounting obligations.
Prevent fraud and ensure transaction security.
4. Legal Basis for Processing
We process your personal information under one or more of the following grounds:
You have given consent.
It is necessary for the performance of a contract (e.g., fulfilling an order).
It is required to comply with legal obligations.
It is in our legitimate business interests, provided your rights are not infringed.
5. Sharing of Information
We will not sell, rent, or trade your personal information. However, we may share limited information with:
Service providers (e.g., couriers, payment processors, IT support) strictly for business purposes.
Regulatory authorities or law enforcement where required by law.
All third-party partners are contractually bound to maintain confidentiality and comply with POPIA.
6. Data Security
We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or alteration.
Your data is stored on secure servers and transmitted using SSL encryption where applicable.
7. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected or as required by law (e.g., tax and accounting records).
8. Your Rights
Under POPIA, you have the right to:
Access the personal information we hold about you.
Request correction or deletion of inaccurate or outdated information.
Withdraw consent for certain types of processing.
Lodge a complaint with the Information Regulator (South Africa).
9. Cookies and Tracking Technologies
Our website may use cookies and analytics tools to improve your browsing experience, analyse site traffic, and display relevant advertising.
You can control or delete cookies through your browser settings, though some site features may not function properly without them.
10. International Data Transfers
If we transfer your data outside South Africa (for example, for hosting or analytics services), we ensure that appropriate safeguards are in place to protect your privacy in line with POPIA requirements.
11. Updates to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on our website with the updated effective date.
12. Contact Us
If you have any questions or concerns regarding this Privacy Policy or your personal information, please contact:
Backstage Authority (Pty) Ltd
South Africa